Every sales letter needs a P.S. - don't even think about completing your letter until you've created one.

The P.S. can make or break your letter.

According to DM legend Ted Nicholas, the 7 most used P.S. types in successful sales letters are those which:

1. Motivate the prospect to take action now

==> Ex. "P.S. We will not repeat this offer in 2004. please act now. This offer expires on 12/31/03."

2. Reinforce the offer

==> Ex. "P.S. Apply today, and enjoy all the benefits of membership. Those listed here are just a handful of what's available..."

3. Emphasize or introduce a premium or bonus

==> Ex. "P.S. We've ordered enough FREE CREELS - we think - to meet the anticipated response. But they are likely to go fast, so why risk waiting months while we re-order? Since your creel will be shipped as soon as you pay for your subscription, why not get it immediately by enclosing payment now?"

4. Introduce a surprise benefit

==> Ex. "P.S. Please note that your Gift Card has your name on it - and may not be used by anyone else."

5. Emphasize price or terms of your offer

==> Ex. "P.S. Put our statements to the proof by subscribing for the next 12 weeks for just $12. This is the shortest subscription term we offer - and is a perfect way to get acquainted with The Gazette."

6. Emphasize tax deductibility of purchase

==> Ex. "P.S. It's important to note that The Gazette's subscription price may be tax deductible."

7. Emphasize guarantee

==> Ex. "P.S. Should The Gazette not measure up to your expectations, you may cancel this trial arrangement at any point and receive a refund for the undelivered portion of your subscription."

© 2004 By Craig Valine

ABOUT THE AUTHOR: Craig Valine is a Marketing Performance Coach Who Helps Independent Consultants, Coaches, and Service Professionals Get More Clients, Make More Money, and Have More Fun In Their Business. To subscribe to his "Marketing YOUniquely" eNewsletter, Go To http://www.craigvaline.com/subscribe.html Article Source: http://EzineArticles.com